[Los Angeles, September 6, 2024] – The newly combined entity of Fabric and Xytech Systems, currently known as Fabric x Xytech, is pleased to announce the appointment of Kira Baca as Chief Revenue Officer (CRO). With over 25 years of experience in the Media & Entertainment (M&E) services and technology sector, Baca will play a pivotal role in driving revenue strategies and spearheading growth initiatives for the combined organization, which was formed through the recent merger of Fabric, a leader in media supply chain and metadata management, and Xytech Systems, a leader in media resource management.
The merger between Fabric and Xytech, announced in late August 2024, creates a comprehensive platform that meets the evolving needs of today’s data-driven media organizations. As CRO, Baca will oversee the integration of the companies’ sales strategies and customer engagement efforts, ensuring the new entity continues to deliver unparalleled value to its clients.
“Kira’s extensive experience and industry insight make her an invaluable addition to our leadership team,” said Rob Delf, CEO of Fabric. “Her proven track record in driving revenue growth and managing global operations will be instrumental as we work to redefine the standards of media resource and data management in the industry.”
Baca’s impressive career includes leadership roles at Technicolor Creative Services, SDI Media (now Iyuno), Sony NMS, and Rightsline, where she was instrumental in revenue growth and global expansion. Most recently, she served as Chief Revenue Officer at Atelier Creative Technologies, where she developed a new go-to-market strategy and established the global teams for sales, business development and strategic partnership teams. Throughout her career, Baca has managed global client accounts for major entertainment companies, orchestrated international mergers, and secured transformative technology deals. In August 2023, she was appointed to the Board of Directors for Fabric and has been closely collaborating with Rob Delf and the team during their rapid growth and market expansion.
Reflecting on her new role, Baca said, “I am thrilled to join the new Fabric x Xytech entity at such a pivotal time. The merger presents a unique opportunity to modernize and redefine how media organizations manage, distribute, and monetize content, building on the incredible foundation set by both companies while propelling us into the future. I look forward to leveraging my experience, collaborating with the visionary teams that have come together, and adopting a customer-first approach to drive our growth and roadmap. With this forward-thinking strategy, we can achieve the company’s ambitious goals and continue to innovate within the M&E sector, ensuring we stay ahead in an ever-evolving industry.”
For more information about the merger and the new leadership team, please click here or here.
About Fabric
Fabric is now the combination of the teams behind Fabric Studio, Fabric Origin and Xytech Technologies creating the newly formed entity through the merger of Fabric and Xytech Systems, combining cutting-edge media supply chain and metadata management solutions with industry-leading media resource management tools. The company empowers media organizations to efficiently manage, distribute, and monetize content through an integrated platform that sets new standards for innovation and efficiency in the industry.
For more information on both companies, see www.fabricdata.com and www.xytechsystems.com.
